Download PDF The Zapple Diaries: The Rise and Fall of the Last Beatles Label By Barry Miles

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The Zapple Diaries: The Rise and Fall of the Last Beatles Label-Barry Miles

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This is the first full-length look at Zapple—the Beatles’ label for experimental music and spoken word recordings and the most ambitious expression of the group’s determination to be leading members of the counterculture movement in the late 1960s. Barry Miles, the acclaimed author, was the Zapple label manager and has written an engaging and slightly gossipy you-arethere review of this fascinating period in Beatles history. The book provides insight into the lives and working methods of leading literary and cultural figures of the time, including Allen Ginsberg, Charles Bukowski, Richard Brautigan, William Burroughs, and Frank Zappa. The Zapple Diaries is the fascinating story of an ill-fated experimental venture and a revealing account of the little-known last chapter of Beatles history.

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While the main focus of the book is on the "Arty" Zapple record sub-label of the Beatles company, you get a behind the scene look at the whole Apple enterprise as well. An excellent companion to the film "Strange Fruit: The Beatles Apple Records", the book covers the establishment of the Zapple conceptual idea starting as far back as the winter of 1965 when Paul McCartney had a conversation with the books’ author about creating a monthly/semiannual experimental literary audio disc, inspired by an experimental literary magazine that had been loaned to Paul by the author. Although the early concept was spearheaded by Paul Mc Cartney, it was John Lennon and George Harrison that took advantage of the counterculture sub-label to release their “Life with the Lions: Unfinished Music #2”, and “Electronic Sound” albums respectively. The book describes in detail the transatlantic journeys to record on both the West & East coasts of the United States, interwoven with the excitement and turmoil that was occurring at the Apple offices, and in the London Art and Literary scene. Well written by someone who there at the center of the scene, and in the thick of it, “The Zapple Diaries” is a must read for anybody interested in the literary scene in 1960’s early 1970’s Swinging London, New York, and the California west coast… oh, and the behind the scenes drama at the Beatles Apple Corp.
By 1968 one can see how far one of the most legendary bands had come since their beginnings in Liverpool, England. But the creative elements that influenced John Lennon, Paul McCartney, George Harrison, and Ringo Starr artistically and creatively during their formative years in the 1950s and by the time they reached their early stardom in the 1960s came full circle after 1967 and the creation of Apple Records and Zapple label. Beatles biographer and historian Barry Miles writes an appealing examination of the years after one of their most creative and innovative recordings in musical history 1967 Sgt. Pepper’s Lonely Hearts Club Band and the eclectic Magical Mystery Tour compilation and television film. Miles shares with readers the provocative and unpredictable projects that members of the group took part in and documents in The Zapple Diaries: The Rise and Fall of the Last Beatles Label.As one begins to read the opening chapters of the book, undoubtedly the events and recent projects that have been produced and released to the general public of Beatles related fans in the past 50 years, ring back to John and Paul’s vision first with the creation of Apple Records that expanded with the Zapple label. A label where under its umbrella launched a variety of innovative projects that signed new artists, bands, writers, sell merchandise of artwork, publications, and a clothing line. The list of who’s who are numerous but at the core of those that signed on and unless one is exceptionally versed in the repertoire of Zapple recordings or publications, readers may be surprised to see members of the counter-culture generation of Beat poets and writers from Allen Ginsberg, Lawrence Ferlinghetti, Charles Bukowski, Charles Olson, and many others; Already, Paul McCartney hinted at the fact that he was a fan of these writers including William Burroughs who’s image appears amongst the cavalcade of celebrities and well known figures that the members of the band adored. Miles includes an array of photographs and documents from the period of activity that occurred during Zapple’s inception that as the title asserts rose quickly and fell as fast as anyone could see its enormous impact. For readers that have read the history of the Beatles during the years of 1968-1970, the time period was of utmost intensity and attempts to keep the band going in its original form – the four members working together in one room. However, as Miles writes each member was moving in different directions, either solo or as duos and with other people within the Beatles circle, Derek Taylor, Neil Aspinall, Yoko Ono, Peter Asher as well as with Ginsberg, Bukowski and Ken Kersey and even the Hell’s Angels. One can say that Zapple was a diversion of the imminent, the delay of the final break-up of The Beatles. Signs were already evident as A and R man Peter Asher recalls of how projects were not completely communicated with all of the members that participated in Zapple. For example, when a new artist was signed on, The Beatles did not know anything about it, and also the constant personal squabbles that generated creating an intense atmosphere.In spite of events that showed the eventual demise of the band, Zapple achieved in its short existence a platform for experimentation within the recording world, especially for its time. As they had done years before, members of The Beatles never stopped creating within or outside the dynamic of four of the members. Consider the two most notable albums on the label John and Yoko’s 1968 Unfinished Music, No. 1: Two Virgins and 1969 release Unfinished Music, No. 2: Life with the Lions and George Harrison’s Electronic Sound that were the last recordings on the label. Retrospectively, when the band came together as four in the final years they created beautiful music with Abbey Road and Let it Be.

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